Crafted By Courage, Fuelled By Resilience.

OUR STORY

 

What started in 2023 as two young lads with a vision, we built a brand from the ground up, fuelled by courage, determination and an obsession to create the best fragrance brand possible. Our journey took us to over 70 million views on social media, led us to sponsor shows/events and even opened doors to conversations with football clubs for collaborations.

But success comes with challenges. A legal battle forced us to rethink everything. We could have crumbled, but that’s not who we are. Instead, we stood tall, adapted, and came back stronger. That’s how Moxiaire was born. More than just a new name, it represents the very mindset that got us through.

Now, with a fresh identity and an even bigger vision, we’re not just here to make and sell fragrances, we’re here to build something that people want to be a part of. For you to look at our product wherever it may be and notice it as a daily reminder to face whatever challenges life throws your way with resilience, courage and determination, the meaning of our name ‘Moxiaire’.

The rebrand isn’t the end of our journey, it’s the beginning of a new chapter. We’re still on our path to creating our dream, pushing boundaries, and making Moxiaire a name that stands for unstoppable ambition.

This is only the start. Welcome to the future of fragrance. Welcome to Moxiaire.